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| Author advocates honesty in marketing (The Shreveport Times) |
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One of the best, most eye-opening books I ever read about marketing was full of obvious, head-slapping observations. I sat there, turning pages, nodding in agreement as I read it. "The Cluetrain Manifesto" by Christopher Locke, Rick Levine, Doc Searls, and David Weinberger is as potent and relevant now as it was when came out, seven or so years ago. Read more: |
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